manga reader

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Posted by admin | Posted in manga | Posted on 01-04-2009

Tags: anime, comics, manga, online, software

manga reader

Street Smart Marketing

Marketers, especially the young dealers to street smart. They spend time on the street, where small consumers live, work, play and shop. You must see for themselves what young people are wearing, where they like to shop, and how they move along, sitting, even lying down. This is not something you can ask about and understand the answers. Especially in this age of marketing experience, there should be know what is happening.

That said, the next best thing might be a book of pictures as igocochi, the book published this April. Subtitulado Tokyo street FILE 1998-2006, is the byproduct of research I repeatedly took to the streets of a popular young Japanese consumers in the Tokyo metropolitan area, places with names like Harajuku, Shibuya, Shimokitazawa, Alexander, and Kichijoji. In the case of Alexander, for example, made more in 80 visits between 1999 and 2001. Igocochi the 110 photographs were selected from a collection that now has more than 20,000.

Igocochi The title is taken from a Japanese the word for a cozy, comfortable place, a great place to live. I took these photographs and wrote this book to show the world the kind of place where the small Japanese today are more comfortable. The research is reported in my homeless children, a book published in 2001. My son is a homeless collection of essays written for newspapers and magazines. It It contains eight pages of color photographs, but the end of the day, it is still mostly text. Have much more to the original photograph wanted people to see. I particularly welcome, then, when San-ichi Shobo agreed to publish the pictures in a separate volume.

But what these photographs show us? Some refer to areas that cater exclusively to children or focus on what young people are using. The style is documentary, but the book is not about the road system. Instead of showing many of the facades of cafes, shops and boutiques Knick knack. These are not high-end stores. These are very small, personal, economic. Most, however, is creative, but filled with art. You can not escape the feeling that these are the types of stores small entrepreneurs open.

Other pictures show the graffiti, the bank, the kinds of things that appear in interstices of a place. I'm interested in how young desecrate the holy space of the street, make no order, and so, in effect, customized for them. For photographs of shops and graffiti, we has a true sense of the textures of the area's youth are the most comfortable. This is probably the biggest strength of igocochi's.

Another issue is how young people behave. There are various photographs of young people sitting or sleeping, putting the makeup on the phone or use the phone. We see how comfortable and relaxed they appear.

So while TOKYO FILE street subtitle, also including the photos igocochi Berlin and Ho Chi Minh City. Why? Corner of the streets of Berlin are similar to Alexander. Those of Ho Chi Minh City, is similar to Shimokitazawa. I think is interesting. Seems that young people across world, the same type of street, the same type of stores, the same kind of stuff. These preferences seem to transcend national or ethnic boundaries. That is a I also wanted something people read the book to notice.

Finally, igocochi also includes discussions with Hiroshi Narumi, to link the professor of sociology in the Kyoto University of Art and Design, and photographer Maki Miyashita. For the sake of non-Japanese readers, they are translated into English. Here, vendors and Advertisers can find ideas about what a large number of young Japanese consumers are thinking and feeling in those days.

In 2004, while living in Paris and lectured in the Graduate School of the University of Paris, made a tour of bookstores everyday. But the only thing I saw about contemporary culture Japan was collected from the streets of extravagant fashion called the fruit. Apart from that, there are only manga. For non-Japanese fruit can be seem exotic and therefore interesting. The non-Japanese can read igocochi find manga, anime, otaku and attractive. Alternatively, you can as Wabi-sabi of traditional Japan. But marketing strategies created by Japan to the conscience limited to stereotypes may lose a large part of the market or missing the target all. Igocochi offer helpful advice where they may be looking.

About the Author

Atsushi Miura is the Director of Culturestudies; a think tank for research on consumption, cities, culture, lifestyles and values of the baby boomer, shinjinrui and baby boomer junior generations, suburbs, family and consumer culture.

Mr. Miura researches consumerism and urbanism. He plans media, marketing and information and is adjunct faculty at Rikkyo University in Japan.

Column translation is provided by John McCreery. The Word Works, Ltd. (www.wordworks.jp).
You may also find articles by Atsushi at the TalentZoo.com website under Ads Without Borders.

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